Preheat your oven to 350°F (175°C). Grease a 9×5-inch loaf pan or line it with parchment paper for easy removal.
In a large mixing bowl, combine the pumpkin puree, vegetable oil, granulated sugar, and eggs. Use a whisk to blend until smooth and creamy.
In another bowl, whisk together the flour, baking soda, cinnamon, and any additional spices you choose.
Gradually fold the dry ingredients into the wet mixture using a spatula, taking care not to overmix.
Gently fold in the chocolate chips until evenly distributed throughout the batter.
Pour the batter into the prepared loaf pan and smooth the top. Bake for 50-60 minutes or until a toothpick comes out clean.
Allow it to cool in the pan for 10 minutes before transferring to a wire rack to cool completely.